ELBOW – cassette player

ELBOW is a portable cassette player reduced to the core. In XXI century, the rise of cheap and convenient digital media has made all physical formats „outdated“. Still, the tactile intimacy of physical formats is dearly missed. That’s the reason behind the resurgence of vinyl, and also motivation behind ELBOW.

The audio cassette is not just a medium – it’s a cultural icon. Therefore we feel it should not be obscured inside a device, but brought to the forefront of user’s attention. By exposing the cassette to the elements, ELBOW offers a fresh user experience, allowing the listener to directly appreciate the mechanical motion, or even forcibly interrupt playback.

ELBOW’s most prominent feature is the biaxial arm. It rotates in two directions – upward motion enables the insertion of a cassette, while sideways motion allows to manually switch playing direction. Playback is controlled by a single wheel – turning left from the initial position activates the motor and increases volume, turning in the opposite direction fast-forwards the cassette. The device has two connections: a standard 3.5mm audio plug, and a mini-USB port for charging and transferring audio to a computer. Also, an additional pin can be used to attach player to clothes and other objects, turning your cassette into a unique accessory.

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Design: Andrius Žemaitis / Marius Paulikas (Lithuania)
Client: BrainMonk (Lithuania)

Honors & Awards

Lithuanian Design Prize: Good Design Winner 2016 (Lithuania)
D2 category winner (appliances & gadgets): Industart 2015 (Ukraine)